Category Archives: Branding

Digital Signage – Its Features and Uses

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Nowadays, technology is dramatically changing to make our lives easier and increase efficiency. Things are now moving from manual to digital. Same is in the case of signage. No doubt, the basic function of signage is to provide information or creating a portray about the brand or business but now it is being used in digital form. It is basically an electronic display that can be seen in different public and private places, like in stores, marts, in large hotels and restaurants or even in corporate buildings.

Effective uses of digital signage

Most of its effective usage can be seen at airports, malls, and train stations and also in stock exchange. At airports, it is use to display the information about the flights so that information can be float among every one. At shopping, prices change on daily basis, so as change in sales happen, it can easily be promoted. The most rushed area in peak timings of the day is train stations.

Always rushing around

People mostly travel when everybody is in a hurry, so sometimes it creates hassle. To overcome this difficultly, digital signage provides the exact timing schedule so that no one face problem. Stock exchange is a market where data is varying on second basis, while brokers are dealing with it. So it is very essential tool regarding that market as well.

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Business Directory Submissions

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There are generally two types of business-to-business directories: General and niche directories. General directories include businesses which offer a variety of products and services. Some are more national in scope, while others are highly localized. Niche directories, which are also known as vertical directories, list businesses offering similar products or services. For example, some vertical directories may include all types of automobile dealers, service repair places, body shops and other products related to automobiles and small trucks. Other vertical directories may only list restaurants, doctors or other types of businesses and professionals. Again, directory clients can usually pick in which parts of the country their listings will appear.

There are certain advantages to using business directory submissions in niche directories. The main advantage is that niche directories are highly targeted. A target audience is a group of consumers who are most likely to buy a particular product or service. Any submission that is aimed at a more general audience is wasted on those who aren’t part of the buying universe. Hence, an advertising campaign focused on a specific target audience is typically less expensive than one encompassing users of many different products. This allows companies to earn higher returns on their advertising dollars. Companies can also spend the money they save on niche directories for other business directory submissions.Another advantage of niche business directories is that businesses can achieve higher rankings in search engines with them. This may eliminate the need for an SEO or search engine optimizer, saving a company even more money. SEO’s usually use key words and metatags and codes to help business owners achieve first-page rankings in major search engines.

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Personal Branding Is Not Optional

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I had the opportunity this past week to speak to a group of entrepreneurs about personal branding. As you might imagine, I was delighted to share my experience and its significance with the large crowd. Much like a prizefighter, I was warming up back stage, as I was getting ready to deliver a knock out talk to a packed room.

Shortly after I began, an older man in the back of the room raised his hand with a question. He asked, “Is this personal branding stuff nothing more than me just setting up a Facebook page and doing some of the Twitter stuff?” I could not help but laugh to myself at the timing of his question. It occurred to me at that moment that the direction that I was about to head with my talk would have been a complete disaster. Why? I assumed that this group had a reasonable grasp on what personal branding was and were more so looking for some specific ways to leverage their brands to drive more exposure, attention and differentiation in the marketplace. I had planned to discuss and highlight all the great tools now available do build a bulletproof brand. I was fortunate to get that question early in my talk as I was about to take these folks on a road trip along an unpaved highway.

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What’s Not Being Said About Branding

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The business world is a buzz with the term “Branding.” Executives are using it. Sales professionals are using it. Marketing professionals are preaching it from their pulpits. Still, the general public continues to ask, “Yeah, but what is it?”

So, the explanation begins, “Well, back in the day, cattle ranchers seared the flesh of their bovine property claiming legal ownership.” That is true, and elements of that practice are still relevant today. Yet, the general public continues to ask, “Okay, but what is it?”

What if we abandon the term ‘branding’ for a moment, with its many definitions and curious history?

Imagine with me, if you will, that you are on a journey in a distant land. You have been on foot for many days. You are cold, hungry and tired. You need shelter, food, and a place to sit and rest. You check your coin pouch and discover you have little money left to procure what you need. Through the evening fog you see a village emerging. A small, dingy and gray cottage on your left bears a flag that reads, “Good Meat in Bread.” On your right a little, clean and painted cottage bears a flag with a symbol. The symbol is a yellow colored M. ‘Golden Arches. Could it be like the establishment I know back home? Can I have faith that they will provide the nourishment I already know, like and trust?’

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