Tag Archives: client

Creating and Implementing a Marketing Plan

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The first of the year is an appropriate time to implement a marketing plan. The marketing plan is the primary base for the business – without customers or clients there will be no business. A marketing plan has the same process as any other strategic (long-term) plan: set goals, determine an action plan to implement and realize the goals, and reassess the effectiveness of the action taken. If you have never made a marketing plan before (or a strategic plan of any kind), the important thing is to get something on paper and start implementing. The plan can be supplemented, corrected, and assessed after it has been implemented, but before implementation it is nothing and of no help. Do not let paralysis of analysis delay action.

Set reasonable, specific, and measurable marketing goals in the relevant areas of concern. Identify and describe an ideal customer or client. Do this from recent experience and from what is apparent about the marketplace. The relevant areas of concern for a marketing plan are current customers or clients, centers of influence for referrals, networking, and principal customer or client recruiting.

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How to Turn Your Info Business Into a Coaching Business

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This article is for those people who are currently running an information business and who want to boost their sales and grow their online companies. Just like you, I’ve started by business by selling eBooks and audio products. Overtime, I had to think of expanding my product line not just to boost my revenue but also to address the changing needs of my client base. Because of this, I decided to offer coaching programs first via email and phone and later on, through face-to-face encounters. I would like you to do the same. For a simple reason that I want you to be more successful. Why stop at making money through eBooks when you can boost your earnings by up to a hundredfold? Yes, I said a hundredfold because coaching programs can sell up to $5,000.

Interested? Then, here’s how you can turn your info business into a coaching business:

1. First, I would like you to create a new website or blog for your coaching business so you can make your content more focused. Just like your old website, make the new one visually appealing, easy to navigate, and quick to download. Also, make it speak volumes about your expertise in your niche. Talk about your credentials and include proofs of your great reputation. Then, promote your website using content based marketing solutions.

2. Use your eBooks and audio products when creating the content for your coaching programs. You don’t need to create your coaching programs from the scratch. As you’ve already created and sold information based products, you can just repurpose their content. For example, you can use the very first eBook that you’ve published when writing the introduction of your first email coaching program. By repurposing your info products’ content, you’ll be able to save lots of time.

3. Offer your coaching programs to your regular customers. Before you even promote your programs in the World Wide Web, I would recommend that you offer them first to those people who have already done business with you in the past. Getting them to come back is a lot easier than attracting new customers. Of course, you need to ensure that they were happy with their last transactions with you. To entice them to come back ASAP, offer them preferential discounts or freebies. They’ll surely appreciate it.

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