Tag Archives: target audience

Business Directory Submissions

Posted on by
Reply

There are generally two types of business-to-business directories: General and niche directories. General directories include businesses which offer a variety of products and services. Some are more national in scope, while others are highly localized. Niche directories, which are also known as vertical directories, list businesses offering similar products or services. For example, some vertical directories may include all types of automobile dealers, service repair places, body shops and other products related to automobiles and small trucks. Other vertical directories may only list restaurants, doctors or other types of businesses and professionals. Again, directory clients can usually pick in which parts of the country their listings will appear.

There are certain advantages to using business directory submissions in niche directories. The main advantage is that niche directories are highly targeted. A target audience is a group of consumers who are most likely to buy a particular product or service. Any submission that is aimed at a more general audience is wasted on those who aren’t part of the buying universe. Hence, an advertising campaign focused on a specific target audience is typically less expensive than one encompassing users of many different products. This allows companies to earn higher returns on their advertising dollars. Companies can also spend the money they save on niche directories for other business directory submissions.Another advantage of niche business directories is that businesses can achieve higher rankings in search engines with them. This may eliminate the need for an SEO or search engine optimizer, saving a company even more money. SEO’s usually use key words and metatags and codes to help business owners achieve first-page rankings in major search engines.

Permanent link to this post (275 words, estimated 1:06 mins reading time)

Why Your Tradeshow Marketing May Be Confusing Your Visitors

Posted on by
Reply

A big part of trade show marketing is deciding the right products to show. Inevitably, to narrow down the possibilities ask yourself, “What is the most important to me? What is the most important to my customers?” Rarely is that answer on the tip of your tongue. Like many trade show participants you probably want to seize the opportunity to show off ALL of your products to get the biggest bang for your buck.

Your Indecisiveness Confuses Your Visitors

This is a big mistake but it happens all the time. Tradeshow booths are often over-stuffed, over-loaded with variety, and entirely chaotic. They can be so chaotic in fact that a visitor isn’t interested to spend his or her time trying to figure out if you have anything worthwhile to offer.

Consider this from a psychological standpoint. When the brain encounters too many options, it becomes confused, tired, and starts to shut down. When the fatigue sets in, the brain looks for a resting place and moves away from the confusion – in this case, the chaos of your booth.

There are a couple reasons an exhibitor may make this mistake. Maybe they haven’t taken the time to create a solid tradeshow marketing plan and determine one specific area to place the focus. There may also be selfishness involved. The exhibitor has not thought of what their target audience is looking for at a particular event, and they have made it about themselves and showing off all their wares at one show.

Permanent link to this post (252 words, estimated 1:00 mins reading time)